The China Film Administration hosted a promotional event Wednesday to launch the upcoming Spring Festival film season, featuring six major films vying for box office dominance during the lucrative holiday.

The cast and crew members of six Spring Festival blockbusters pose for a group photo at a promotional event at the China National Film Museum in Beijing, Jan. 22, 2025. [Photo courtesy of China Movie Channel]

The six upcoming films stand out for their diverse themes and genres, talented creative teams and casts, and noteworthy market anticipation. They have already set historical records for the season, including the fastest presale box office to surpass 100 million yuan ($13 million) in less than five hours, as well as the fastest to reach 200 million and 300 million yuan. The films have been hailed by both industry insiders and audiences as the "strongest ever Spring Festival lineup."

The event, titled "2025, See You at the Theaters," took place at the China National Film Museum. Cast and crew members, along with performers dressed as characters from the featured films, paraded on stage to showcase the most compelling aspects of their projects.