Universal Beijing Resort has expanded its presence beyond its theme park borders to the 11th Wuzhen Theater Festival, showcasing its popular characters in the festival's carnival segment.

Iconic characters from Universal Beijing Resort and dancers perform at the opening of the 11th Wuzhen Theater Festival's carnival segment in Tongxiang, Zhejiang province, Oct. 17, 2024. [Photo courtesy of Universal Beijing Resort]

Universal Beijing Resort has brought Minions Bob and Kevin from Illumination Entertainment, along with Puss in Boots and King Julien from DreamWorks Animation, to the annual theater event in the ancient water town of Wuzhen, Zhejiang province. This crossover experience began at the festival's opening Thursday, where the characters danced to upbeat music alongside performers and spectators.

The special carnival performance by Universal Beijing Resort will take place several times a day at Shitian Square during the festival, which runs from Oct. 17 to 27. Spectators and tourists can join the festivities, and the Minions and King Julien will also appear at meet-and-greet events. Additionally, the resort will display an exhibition wall, screen an official documentary and offer free merchandise.

An exhibition wall showcases Universal Beijing Resort attractions during the 11th Wuzhen Theater Festival in Tongxiang, Zhejiang province, Oct. 17-27, 2024. [Photo courtesy of Universal Beijing Resort]

In a statement released on Oct. 17, the resort said the carnival extravaganza and crossover integration would allow visitors to experience the allure of its blockbuster world and immersive entertainment up close. The resort also pledged to continue expanding its creative boundaries, appeal to young visitors and inject momentum into the integration of diverse cultures.