A memorial event to commemorate Michael Jackson's 66th birthday was held in Shanghai on Aug 30. [Photo courtesy of Bitsrealm]

As a tribute to commemorate the late "King of Pop" Michael Jackson's 66th birthday, a memorial event was held at The Boxx, an immersive digital art performance center in Shanghai.

During the event, Bitsrealm, a Chinese metaverse and digital entertainment company working with foreign-funded entertainment tech company Garson Entertainment, launched the MJ Evolution Revive Metaverse Space, a cutting-edge digital product accessible through an app developed by the tech company that allows Chinese fans to experience Jackson's classic songs and dance moves in a virtual reality setting. The project is supported by some of Jackson's family members.

Featuring a livestreaming memorial performance titled MJ: The Evolution produced by the Las Vegas-based entertainment company SPR & Promotions, the event also marked the announcement of a cultural and entertainment exchange agreement between SPR and Garson Entertainment, founded in China by Rick Garson, a seasoned entertainment industry executive and innovator from Hollywood. They also plan to bring MJ: The Evolution, a highly acclaimed Vegas tribute show, on tour to China soon.

Additionally, SPR and Garson revealed their plans for future collaborations spanning entertainment, art, fashion, music and technology.

Supported by the Culture and Tourism Bureau of Shanghai's Huangpu district, the event not only pays tribute to Jackson's legacy but also aims to facilitate cultural exchanges between China and the United States.