A cover of Rayli magazine. [China.org.cn]

China Periodicals Association and Viva Mobile Media have jointly announced the 2010 Chart of Chinese Mobile Phone Magazine, the first of its kind. According to statistics provided by the two organizations, the most popular mobile phone magazines of China in 2010 were For Him, Rayli, and Chinese National Geography.

Vista was the most popular mobile phone magazine in the news category, China Auto Pictorial in the automobile category, and Caijing in the Finance and Economics category.

According to Viva Mobile Media, China's mobile phone readers total more than 100 million, and the most popular mobile phone magazines attract over 1 million readers for a single issue.