Guangdong Alpha Animation and Culture Co Ltd, the first mainland animation company to go public with an A-share market listing, has launched a new TV series about Warrior Armor, a beloved character it created.

The show features a combination of real people acting and computer-generated animations. It tells how three boys become warriors and fight various monsters.

According to the company, more than 5 million volumes of books on the franchise have been sold and sales of the related toys have reached 100 million yuan ($14.7 million) since it was launched in 2009.

The company's other favorites include Naughty Boy Ma Xiaotiao.

The show will hit the small screen in January 2011.