Microsoft's latest operating system Windows Vista finally hit
the shelves yesterday.
Those having used Windows XP for close to six years, keen to
embrace digital convergence, have been looking forward to Windows
Vista, which offers richer and safer applications.
Due to its advanced features, most consumers' existing computers
are unable to run the product, thus the huge demand for
replacements and upgrades will be met by PC makers, engaged in
price wars.
Chinese research house CCID Consulting said the shipment of
computers grew by 18 percent to 23.37 million in 2006, but sales
rose by less than 8 percent to 130.44 billion yuan.
Eighteen PC makers yesterday released over 100 models of
computers to the consumer market, and 30,000 salespeople from
Microsoft and PC makers will promote the products in over 2,000
cities and counties in China.
The aggressive push from Microsoft and computer vendors should
see half the computers sold to consumers this year installed with
Windows Vista, with a slower rate in the corporate market.
According to US research firm IDC, every dollar Microsoft gets
from sales of Windows Vista will bring US$18 to the industry,
raising the margins of computer makers, software developers and
other vendors.
While computer makers are enthusiastic about the Windows Vista
launch, consumers should be cautious about software issues
especially if they use software from local developers.
Windows Vista's advanced and sophisticated nature means
thousands of smaller software vendors will need to adapt to its
platform. The lack of supporting software, especially in China, has
been a thorn in the side of many trial software users in recent
months.
Microsoft's grip on major PC vendors in China may again raise
concern about an alleged monopoly on the PC market.
Some major computer makers have already adopted 70 percent of
Microsoft's operating systems a significant share, and enough to
pose a threat to competitors.
(China Daily January 31, 2007)