日韩午夜精品视频,欧美私密网站,国产一区二区三区四区,国产主播一区二区三区四区

Home / English Column / Business (new) / In Industry / Telecom Tools: Save | Print | E-mail | Most Read | Comment
Firm Set to Enter Int'l Mobile Phone Market
Adjust font size:

Leading Chinese home appliance maker Sichuan Changhong Electric Co Ltd is eyeing the Middle East and Southeast Asia to expand its fledgling mobile phone business outside China, a company executive said.

 

Wan Mingjian, chief executive officer of Ahong Communication & Digital Information Co Ltd, the mobile phone unit of Changhong, said Changhong's handsets have passed tests and assessments by major telecom operators in the Middle East, which could lead to handset exports to the region.

 

Changhong, which secured a license from regulators to make and sell mobile phones in China in September 2005, has been developing mobile phones for the Middle East market over the past few months and aims to be one of the top three handset makers in the region in 2007.

 

The firm last year won an order to supply mobile phones to Taiwan Province and has made its first foray into the Vietnam market.

 

"Southeast Asia and the Middle East will be our top priority in expanding overseas this year," said Wan.

 

Changhong's overseas push comes at a time when domestic handset makers face declining sales and margins due to intensifying competition.

 

In the past three years, leading domestic makers such as Ningbo Bird and TCL have been entering overseas markets to generate new revenue streams.

 

"This year in the home market we will focus on improving profit margins," Wan told China Daily. He declined to reveal Changhong's mobile phone sales last year as Shanghai-listed Changhong has yet to announce its financial results for the full year of 2006.

 

But an executive from Taiwan's MediaTek Inc, which provides mobile phone chips to Changhong, said Changhong sold nearly 3 million handsets last year with 3 billion yuan in revenue.

 

That means the average price stands at 1,000 yuan per unit, a small profit margin compared to previous years.

 

Most Chinese handset makers are aggressively entering the low end of the domestic market, selling handsets with retail prices ranging from 800 yuan to 1,500 yuan.

 

Yet Wan noted that Changhong will launch a series of high-end models this year priced at more than 2,000 yuan in a turf challenge to established foreign makers Nokia, Motorola, Sony Ericsson and Samsung.

 

Chinese manufacturers dominated the domestic handset market in 2000 and 2001 with flexible distribution networks and pricing advantages but have since been losing ground to foreign rivals.

 

Wan, former head of TCL's mobile phone unit, said domestic makers are now staging a turnaround, especially now that underperforming Japanese handset makers like Panasonic, Mitsubishi and NEC have pulled out of the Chinese market.

 

Changhong has established a mobile phone manufacturing base in southwestern China's Chongqing Municipality with an annual output of 10 million handsets, which Wan expects will boost expansion both at home and overseas.

 

(China Daily January 23, 2007)

 

Tools: Save | Print | E-mail | Most Read
Comment
Pet Name
Anonymous
China Archives
Related >>
- Changhong Expects Net Profit of US$62.5 Mln
- TV Giant Gets Shares for Debt
- Chinese TV Maker Gets the European Picture
- Changhong Acquires S Korean TV Maker
Most Viewed >>

Product Directory
China Search
Country Search
Hot Buys
主站蜘蛛池模板: 阳信县| 巩义市| 博兴县| 宁远县| 苍南县| 清原| 洪雅县| 巨野县| 淮阳县| 达尔| 山西省| 青川县| 高雄市| 称多县| 淳安县| 屏边| 邵阳市| 凤山市| 班玛县| 靖安县| 无棣县| 廉江市| 新兴县| 新巴尔虎右旗| 尉犁县| 广昌县| 健康| 丹棱县| 襄垣县| 漳浦县| 平乡县| 玉山县| 论坛| 苏州市| 襄樊市| 陕西省| 同仁县| 屯门区| 犍为县| 南宁市| 凤凰县|