On Oct 13, the 2025 Media Convergence Development Ordos Annual Conference opened in Ordos city, Inner Mongolia autonomous region. The conference brought together representatives from domestic mainstream media outlets, social media platforms, academic experts, and technology enterprise representatives to engage in in-depth discussions under the theme of "Systematic Reform of Mainstream Media in the Digital Intelligence Era." 

Participants shared practical achievements in media convergence development, analyzed challenges faced in the process, and proposed strategies and recommendations to advance media integration.

The two-day annual conference features a series of events, including parallel forums, an "Embracing Warm City" Ordos research tour, and an Ordos local specialties and food exhibition. Supporting activities also include a media convergence technology exhibition, a thematic creation event titled "The Warm City Through Influencers' Eyes," photography outings, and an Ordos city image screening.