The 2025 Ordos Cultural and Creative Brand Promotion Week opened Thursday at the Ordos International Convention and Exhibition Center in Inner Mongolia, under the theme "the mighty Yellow River nurtures northern China."

The event features diverse exhibition zones, including showcases of Ordos' cultural highlights, displays from various banners and districts, a digital culture experience area, and cultural exchange zones with Beijing-Tianjin-Hebei, the Yangtze River Delta, and the Guangdong-Hong Kong-Macao Greater Bay Area.

Over 100 enterprises from China and abroad are taking part.

Visitors can enjoy live demonstrations of intangible cultural heritage, artistic performances, and interactive activities such as a stamp rally.

Running through July 7, the week-long program includes cultural industry case-sharing sessions, business networking events, a Yellow River-themed photography exhibition, and an original music competition—all aimed at driving high-quality development of Ordos' cultural and creative industry.