11月23日，石寶山歌會省級傳承人李兆元在2025非遺品牌推廣周上彈唱。11月23日，2025非遺品牌推廣周啟動儀式在云南省大理市舉行。本次推廣周集中展示了來自全國各地富有特色、具有較高知名度和影響力的120余家非遺品牌。[新華社記者 胡超 攝]

Li Zhaoyuan, a provincial-level inheritor for Shibaoshan Song Festival, performs during a promotion week for intangible cultural heritage brands in Dali, southwest China's Yunnan Province, Nov. 23, 2025. More than 120 brands of intangible cultural heritage took part in the brand promotion week which opened here on Sunday. (Xinhua/Hu Chao)