Participants attend the opening ceremony of a new air conditioner manufacturing plant of China's Haier in Chonburi, Thailand, Sept. 23, 2025. [Photo/Xinhua]

Haier, a global leader in household appliances and innovation, announced a major investment in Thailand on Tuesday with the opening of its new air conditioner manufacturing plant in Chonburi.

The project spans 324,000 square meters and is aligned with Thailand's S-Curve strategy and the Thailand 4.0 policy, serving both domestic and export markets with a maximum annual capacity of over 6 million units.

Zhou Yunjie, chairman of the Board of Haier Group, said this major investment not only reflects Haier's confidence in the Thai economy but also reinforces the vision of elevating Thailand as a strategic production base in Southeast Asia.

According to the company's statement, the plant will generate over 3,000 jobs, distributing income to local communities and fostering sustainable local economic growth. It will also enhance Haier's production and export capabilities, meeting rising demand across Southeast Asia, the Middle East, and global markets.

In his speech, Thailand's former Prime Minister Chuan Leekphai said the launch of the plant is a concrete manifestation of the friendly cooperation between the two countries, reflecting Chinese investors' confidence in Thailand's potential, stability, and strategic role on the world economic stage.