An aerial drone photo taken on Sept. 14, 2025 shows a view of the Panlong lake scenic area in Yuanshi County of Shijiazhuang, north China's Hebei Province. (Xinhua/Wang Xiao)

Tourism professionals from north China's Hebei Province and Switzerland gathered in Geneva on Friday to explore new opportunities for cooperation, highlighting Hebei as a promising destination for Swiss travelers.

The meeting, held at the Warwick Geneva Building near the city's central railway station, featured Chinese representatives inviting their Swiss counterparts to discover Hebei, renowned for its rich cultural heritage and diverse tourism resources.

"Hebei boasts a long history, unique geographical advantages, and abundant tourism resources," said Zhao Bing, director of the Hebei Provincial Department of Culture and Tourism. With seven airports and three ports, Hebei offers connections to more than 70 countries and regions, she noted.