Kweichow Moutai, China's leading liquor maker, earned net profits of 45.4 billion yuan (about 6.36 billion U.S. dollars) in the first half of 2025, up 8.89 percent year on year.

In the first six months of this year, the company's revenue climbed 9.1 percent year on year to 89.39 billion yuan, according to its semi-annual report released on Tuesday evening.

According to the report, the company's direct sales showed robust growth in the first half, with revenue from its direct sales channels increasing 18.63 percent year on year to 40.01 billion yuan.

Distilled in the town of Maotai in southwest China's Guizhou Province, this famed liquor is often served at state banquets.