Legoland Shanghai Resort released its first-month operations report on Aug. 7, showing that the park has prioritized visitor experience since its grand opening, with 70% of visitors being families with young children.

Tourists visit Legoland Shanghai Resort in Fengjing, Jinshan district, Shanghai. [Photo courtesy of Legoland Shanghai Resort]

"Legoland Shanghai Resort is a family-themed park where visitor satisfaction is our top priority," said Chen Jie, general manager of Legoland Shanghai Resort. She explained that during this summer's unprecedented heatwave, the resort refined its strategies and implemented various crowd control measures, reducing visitors' wait times and heat exposure to ensure comfort.

"As a newcomer to the market, Legoland Shanghai Resort still has much to learn," Chen added. "Yet we take great pride in our unique offerings, which deliver special value to visitors — especially families. The overwhelming amount of support and feedback we've received has warmed us even more than this summer's heat. We're deeply grateful and will keep striving to make Legoland a destination families return to again and again for joy-filled experiences."

According to the report, continuous optimization efforts have kept average wait times for most attractions under 30 minutes. This has allowed parkgoers to better enjoy their visits and experience a greater number of attractions. Reducing wait times and enhancing experiences became the primary goal during the resort's first month of operations.

Over the past month, the park has achieved remarkable results across all areas. As a destination designed especially for families with children aged 2 to 12, it has seen families with preschool- and primary school-aged children become the dominant visitor group since opening, accounting for more than 70% of total guests — a proportion that continues to grow.

The resort's eight creative workshops have been met with overwhelming enthusiasm, offering immersive Lego building experiences for children. In the first month of operations, nearly 1,000 creative building activities were held, attracting more than 12,000 youngsters. Across the park's eight themed lands, there are 13 themed building experience zones, with the Police HQ and Spinjitzu Training proving especially popular, receiving nearly 40,000 visitors in the opening month.

The attractions and performances have been equally popular. For example, Miniland, which features miniature city landmarks constructed using more than 20 million Lego bricks, has been one of the resort's most popular attractions. This indoor exhibit has simulated 1,800 "days and nights," with the model maglev trains completing 16,200 round trips and the mini Shanghai Mercedes-Benz Arena hosting 8,200 "concerts."

In the first month of operations, the resort hosted nearly 1,700 performances, including over 950 character meet-ups, more than 600 atmosphere shows, and 100-plus theatrical performances.

In addition, the Driving School and Junior Driving School rides have trained 53,625 young "drivers" since opening. Also, children have made new friends by swapping Lego minifigures using a secret code at designated zones and with staff wearing special badges, with nearly 3,000 exchanges in the first month.

The report says the park offers a variety of ticket and retail price combinations. It has launched multiple family package discounts, such as the summer parent-child play packages, which have attracted many families to the park.

Meanwhile, in conjunction with the Shanghai Tourism Festival Vacation Summer, the park is currently offering a 50% discount on food and beverages during the summer vacation. 

In its first month, the Hungry Dragon Chef Restaurant and Bricks Family Restaurant became popular choices. Popcorn served in Legoland character buckets and soft drinks in Legoland character commemorative cups were among the best selling items. In retail stores, the three most popular items were the Ollie plush keychain, Ninja double katanas and Build a Minifigure.

The Legoland Hotel also received high praise, especially the Lego Monkie Kid-themed rooms that are often fully booked. In addition, the hotel offers special activities like nighttime pajama parties, adding extra fun for families staying there. Its services have also effectively encouraged longer stays and multiple visits during a single trip.

Situated in Fengjing, Jinshan district, the Legoland Shanghai Resort is China's first and the world's largest Legoland. The new theme park and hotel cover 318,000 square meters and feature eight themed lands with 75 interactive rides, shows and attractions, along with thousands of Lego models built from more than 85 million bricks.