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Short message services, or SMS, have grown so popular in China
they've even found their way into one of the country's most
important political events -- the annual session of China's top
legislature and political advisory body.
As a core value-added business for mobile phone operators, SMS
-- brief text messages sent on mobile phones -- have been
increasingly accepted by Chinese cellular phone users.
The country's 260 million mobile phone users sent a total of 220
billion SMS messages last year to shore up the booming "thumb
economy,'' or the so-called mobile based messaging.
Now for the first time in the country, People.com.cn, the
website operated by People's Daily, has introduced an SMS
program to serve the annual meetings of the National People's
Congress (NPC) and the National Committee of the Chinese People's
Political Consultative Conference (CPPCC).
Mobile phones users can subscribe to real-time news about the
two sessions via short messages from the website during the annual
meetings of the NPC and CPPCC National Committee.
Users can also send their suggestions and advice through the
system to the website, which will post some of the messages on its
web pages.
More significant and constructive suggestions will be handed
over to related departments of the NPC and CPPCC National Committee
for reference.
Under the SMS program, NPC deputies and CPPCC members can
subscribe to text messaging free of charge from the website to
learn what topics common people are most concerned about, as well
as their hopes for the two meetings.
The program runs from February 24 to March 20.
So far, the number of subscribers of real-time news about the
NPC and CPPCC National Committee meetings has reached 15,000,
according to Xia Ji at Mtone Wireless, technology provider of the
SMS program.
Meanwhile, mobile phone users have sent more than 8,000 messages
from around the country to the website.
"Their suggestions and advice cover all the hot topics such as
rising unemployment, corruption and stagnant income growth for
farmers,'' said a clerk surnamed Li with the Information Department
of the website.
"Through these messages, we can deeply feel the enthusiasm about
State affairs among the public and their desires to build up our
country.''
Li said the SMS program will play an important role in effective
communications between common people and more than 5,000 meeting
participants.
CPPCC member Li Xiaolin expressed his appreciation for the
innovative use of messaging to better reflect the will of the
people.
"As a new technology, SMS can help set up a platform to make it
easier for the public to take part in the discussion of State
affairs,'' he said.
"What's even more important is that members of the NPC and CPPCC
National Committee can also have a easy way to learn about the true
opinions of the ordinary people and better promote their
interests.''
Critics, however, tend to consider the move just as a marketing
ploy to make more money.
It remains doubtful whether the members of the NPC and CPPCC
National Committee can really get important suggestions if too many
messages flood in each day, writes media commentator Yi Dao on the
Economic Daily.
(China Daily March 5, 2004)
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